Cinema history has been rewritten by Tom Holland and the Spider-Man franchise. The trailer for Spider-Man: Brand New Day became the first movie trailer ever to cross one billion views, achieving this milestone just four days after its release on March 17. The accomplishment signals a new era in how audiences engage with film promotion.
Brand New Day is the fourth MCU Spider-Man film, following Spider-Man: Homecoming (2017), Spider-Man: Far From Home (2019), and Spider-Man: No Way Home (2021). Directed by Destin Daniel Cretton and written by Chris McKenna and Erik Sommers, it continues the story of Peter Parker in a world that has entirely forgotten his existence. The film is set within Phase Six of the Marvel Cinematic Universe.
WaveMetrix data showed the trailer crossing 1.1 billion views by Tuesday, with 718.6 million views in the first 24 hours. This single-day figure broke the records held by Deadpool & Wolverine at 365 million and No Way Home at 355.5 million. It also surpassed GTA VI’s entertainment-wide benchmark of 475 million views in a day, making Brand New Day the most impactful trailer release in history.
The film’s premise — a forgotten hero who continues to fight for a world that doesn’t remember him — appears to have resonated deeply with audiences across the world. Social media was filled with emotional responses, fan art, and viral alternate titles for the film. These reactions confirm that Brand New Day has already established an emotional connection with audiences even before its theatrical release.
The film stars Tom Holland, Zendaya, Sadie Sink, Jacob Batalon, Jon Bernthal, Tramell Tillman, Michael Mando, and Mark Ruffalo. It opens in theatres on July 31 and will be released in India in six languages including Hindi, Tamil, Telugu, Kannada, Malayalam, and English across all premium formats. Brand New Day is already being called one of the most eagerly awaited films of the year.